Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Through the lens of Giddens's structuration theory, this ethnography examines the relationship between organizational leadership, one aspect of Schein's concept of organizational culture, and advertising ethics. Fieldwork at a full-service advertising agency and 45 one-on-one interviews were conducted regarding perceptions of organizational leadership as well as ethics in advertising. Findings suggest that characteristics of leaders, such as virtuous character, and espousing organizational values enable ethical awareness, while amoral (...) intentions for starting the advertising agency simultaneously constrain ethical awareness. A discussion regarding the dynamic relationship between organizational leadership and advertising ethics begins. (shrink)

This study offers gamers’ insights to a worldwide popular loot-box game that is widely associated with gambling: FIFA. Through an ethical lens, this study looks at how gamers perceive loot-box promotions, their enduring attitudes toward the game, as well as the role of gaming addictions. A mixed-method study revealed that while gamers found loot boxes and promotions ethically questionable, gaming addiction is positively correlated with perceived ad ethicality, suggesting coping and possible cognitive dissonance.

ABSTRACTThe social marketing campaign is a value-laden communicative process aiming to change individual behavior and public policy. Due to its normative nature and implications, this process has t...