We propose that black holes may serve as a physical substratum for intelligent beings, based on(1) The descriptions of brain and psyche are complementary to each other, as internal and external observers of a black hole in the Susskind-t'Hooft's schema.(2) There is an aspect of the inner structure of a black hole that is isomorphic to the structure of the human subjective domain in the psychological model of reflexion.(3) Both black holes and the brain-psyche system have a facet that can (...) be represented using thermodynamic concepts.(4) Both lend themselves to a holographic description. (shrink)