This paper concerns the phenomenon of pragmatic enrichment, and has a proposal for predicting the occurrence of such enrichments. The idea is that an enrichment of an expressed content c occurs as a means of strengthening the coherence between c and a salient given content c’ of the context, whether c’ is given in discourse, as sentence parts, or through perception. After enrichment, a stronger coherence relation is instantiated than before enrichment. An idea of a strength scale of types of (...) coherence relations is proposed and applied. (shrink)