By exploring how gender norms and material interests vary between women in different classes, this article highlights interactions between class and gender that mitigate against the mobilization of political support for activist family policies in the United States. Ironically, while educated women in professional and managerial jobs are ideologically most favorable toward the dual earner/dual carer model, it is not in their economic interest for the state to make it happen. Scandinavian-style interventions would impose costs on relatively privileged women in (...) their role as child care consumers. There is also reason to believe that these interventions would indirectly undermine their labor market attainments. (shrink)