This paper clarifies the significance of philosophy for traditional societies and modern societies and their evolution. In this paper ethics is the mainstream philosophy which studies and analyses the values of both the traditional societies and modern ones. This paper is only the ethical study of the traditional values and modern values. There are three ways to philosophize societies as traditional and modern: Ethical perspective, economical and theological, but this paper deals only with the ethical approach. Philosophers from ancient to (...) modern era played an important part in the transformation of traditional into modern. Morality and religion changed the mind of the nations towards development and ethical progress. In this article ancient philosophy, medieval philosophy, modern philosophy and others religious philosophies of India, china, and Muslim philosophies exercised key attempts to study traditional societies and modern societies. This paper highlights the factors that are responsible for the vices in traditional societies and also the elements that are productive for the promotion of modern societies. (shrink)

This textbook has been written to discuss the fundamental problems of Greek Philosophy. There has been many philosophical Problems which Greek philosophers has discussed and examined with rational approach. The philosophical problems which we have mentioned in this book are: Greek Rationalism, Greek Naturalism, Greek Idealism, Greeks on human mind, Number theory and Greek Metaphysics. We have defined some significant issues like Greek atomism, Nihilism, Solipsism, Dogmatism, Sophism and Pluralism. Philosophy is the subject which studies the fundamental Problems of the (...) world. The problems which Philosophy studies are reality, existence, mind, thought, language, essence, experience, perception, knowledge, God, and so on. This book ‘Problems of Greek Philosophy’ is divided into six chapters while first Chapter ‘Introduction to western Philosophy’ deals with overall discussion and argumentation of western philosophy and also some valuable introductory information on Greek Philosophy. Second Chapter ‘Greeks on Nature’ attempts to discuss the lonian classification and examination of natural elements like water, air, Aperion, fire and reality. This chapter deals with the ultimate constituents of the natural stuff. Third chapter ‘Greek Rationalism’ deals with the role of reason in explanation of the world. Greek rationalists have used reason as the fundamental constituent of the universe. Fourth chapter ‘Number theory and Greek Metaphysics’ deals with the contribution of great mathematicians like Pythagoras and Zeno to the world. This chapter has highlighted the philosophy of number and metaphysics. Fifth Chapter ‘Greek Idealism’ highlights the philosophy of Greek idealists; Protagoras, Socrates and Plato. Sixth Chapter ‘Mind in Greek Philosophy’ deals with the concept of mind and thought in Greek philosophy. This section examines the contribution of Anaxagoras and Empedocles. (shrink)

The purpose of this paper is to explicate the idea of egoism in the context of marketing. The idea of egoism is reviewed and contextualized into a framework for interpreting different marketer types. Marketers’ potential trade-offs with consumers and competitors are examined. Four types of marketers are explicated: extremely egoistic marketer, moderately egoistic marketer, moderately altruistic marketer, and extremely altruistic marketer. The framework offered in the paper is of relevance to marketers, media, and agencies rewarding marketing performance. The framework may (...) help in assessing the ethical quotient in marketers’ preferences and behaviors. Studies recognizing the pertinence of egoism in marketing are scarce, and the typological framework discussed in the paper is a contribution to the marketing ethics literature. (shrink)

This paper clarifies the significance of philosophy for traditional societies and modern societies and their evolution. In this paper ethics is the mainstream philosophy which studies and analyses the values of both the traditional societies and modern ones. This paper is only the ethical study of the traditional values and modern values. There are three ways to philosophize societies as traditional and modern: Ethical perspective, economical and theological, but this paper deals only with the ethical approach. Philosophers from ancient to (...) modern era played an important part in the transformation of traditional into modern. Morality and religion changed the mind of the nations towards development and ethical progress. In this article ancient philosophy, medieval philosophy, modern philosophy and others religious philosophies of India, china, and Muslim philosophies exercised key attempts to study traditional societies and modern societies. This paper highlights the factors that are responsible for the vices in traditional societies and also the elements that are productive for the promotion of modern societies. (shrink)