In this paper, I attempt to articulate a version of qualitative hedonism, grounded in the value theory of the British Moralists. I argue that this view is novel, presents substantial advantages over alternative hedonisms (including rival approaches to qualitative hedonism and its quantitative cousin), and can avoid classic challenges to qualitative hedonism that emerged in the post‐Mill era. If I succeed, this is a significant result for substantive value theory, given the dismissiveness with which qualitative hedonism is generally treated in (...) the literature on the good. (shrink)