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  1. How active and passive social media use affects impulse buying in Chinese college students? The roles of emotional responses, gender, materialism and self-control.Si Chen, Kuiyun Zhi & Yongjin Chen - 2022 - Frontiers in Psychology 13.
    Social media plays a vital role in consumers’ purchasing decision making. There are still gaps in existing research on the relationship between divided dimensions of social media use and impulse buying, as well as the mediating and moderating effects therein. This study explored the mediation and moderation effects in the relationship between different social media usage patterns, emotional responses, and consumer impulse buying. Data from 479 college students who were social media users in China were analyzed using structural equation modeling. (...)
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