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  1. How do mini games affect female users of mobile commerce? Improving platform satisfaction through game use intention.Yi-Ting Huang, Na Yu & Ching-Yi Chen - 2022 - Frontiers in Psychology 13.
    Combining games with mobile commerce applications has been a trend in recent years. Mobile commerce is attracting a large number of people, especially females, to play mini games on the platform. The gamification of mobile commerce may affect users’ platform satisfaction. This study aims to explore the intention of female users to play mobile commerce games and its impact on platform satisfaction. We collected data from females in China who played mobile commerce games and then used a structural equation model (...)
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  • Cross-Countries Comparison Toward Digital Currency Acceptance: Integrating UTAUT2 Into ITM.Xin Lin, Qiuxiang Zhang & Din Jong - 2022 - Frontiers in Psychology 13.
    In the context of digital monetary market integration, the importance of cross-border digital currency research is receiving prominent attention. This study integrated Extended Unified Theory of Acceptance and Use of Technology and initial trust factors into an integrative framework, which synthetically complemented the objective measures and subjective insights of digital currencies. The results indicated the integrated framework, which verified its robustness predicting the acceptance and recommendation intention of digital currency. By analyzing the two different features of digital currencies, this research (...)
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