This paper offers a critical analysis of program evaluation in contemporary urban agriculture. Drawing on data from an exploratory study designed at the request of and in collaboration with urban agriculture practitioners in Massachusetts, it describes both their critiques of extant practices of program evaluation and their visions for alternative ways of telling the story of their work. Related, it explores practitioners’ interest in building capacity for policy advocacy, working collectively to create transformative social change, and, related, establishing new kinds (...) of relationships with state and philanthropic funders. Building on scholarship that has observed that urban agriculture is characterized by an internal contradiction—i.e., its simultaneous orientation to “neoliberal” and “radical” agendas —this analysis calls attention, especially, to the complex role of metrics, which may not only entrench neoliberalism in UA organizations, but also provide a mechanism for challenging its assumptions and advancing the radical project of food justice. (shrink)