This paper explores whether MacIntyrean virtue ethics concepts are applicable in non-Western business contexts, specifically in SMEs in Taiwan, a country strongly influenced by the Confucian tradition. It also explores what differences exist between different polities in this respect, and specifically interprets observed differences between the Taiwanese study and previous studies conducted in Europe and Asia. Based on case study research, the findings support the generalizability of the MacIntyrean framework. Drawing on the institutional logics perspective and synthesizing this with MacIntyrean (...) concepts, the paper explains the differences between the studies largely by reference to the Confucian tradition operating at both the micro-level within firms and at the macro-level as a means of harmonizing the potentially competing institutional logics to which firms are subject. The recent weakening of this tradition, however, suggests that increased conflict may characterize the future. (shrink)

By investigating the link between the Confucian ideal of longevity and moral cultivation, I argue that Confucian moral cultivation is founded on the ideal of harmony, and, in this connection, it promotes a holistic, healthy life, of which longevity is an important component. My argument is internal to Confucianism, in the sense that it aims to show these concepts are coherently constructed within the Confucian philosophical framework; I do not go beyond the Confucian framework to prove its validity. Finally, I (...) show that if these Confucian beliefs are true, they have serious implications for public policy-making in contemporary societies. (shrink)