Content disjunctivism is the view that veridical experience involves contents and objects that differ from those of corresponding hallucinations. On one formulation of this view, we are aware of ordinary material things in our surroundings when we experience veridically, and we are aware of mere appearances when we hallucinate. This paper proposes a way of developing this view and offers some considerations in support. Central to the proposed regimentation will be a distinction between different notions of appearance. We distinguish between (...) the notion of something merely appearing to have a property and the notion of mere appearances, which are types of objects that we can refer to and be aware of. Mere appearances are not sense data or Meinongian non-existent objects but existing objects that do not have the properties that they appear to have. These notions of appearance will be elucidated, in particular by characterizing how they are involved in hallucination and illusion. I argue that the resulting view is supported by how our mental life seems to us when we experience our environment. (shrink)