1. Hilary Putnam's conception of ethics is not best understood as a form of ‘moral realism’, but as a position consequent upon the pragmatist understanding of the relation between truth and rational acceptability – ideas that Putnam argues are not confined to laboratory science. Just as our conception of the visible world is founded in reason as informed by sense perception, why cannot our moral notions appear to reason itself as that is shaped or informed by our situation and our (...) nature, our vital needs and our capacity to respond to those needs through the invention and refinement of ethical notions? In following out this proposal, I try to show how well Putnam's conception of rational acceptability can consist and cohere with the constraint upon enquiry that C. S. Peirce calls ‘secondness’. 2. Putnam writes ‘we invent moral words for morally relevant features of situations, which lead to further refinements of our moral notions’. Enlarging on this claim, the paper reconstructs some of the ways in which human beings can arrive through a practical reason of the unforsakeable at an ethos – a shared way of living – and at what Putnam calls ‘a moral image of the world’. 3. The paper then sets out some of Putnam's conclusions concerning agreement and disagreement, the supposed dichotomy of fact and value, the supposed problem of the perception of value, and the implausibility of Lionel Robbins's claim that economics and ethics can have no closer relation than mere juxtaposition. 4. In conclusion, the paper touches upon the merits or demerits of the very idea of a ‘moral reality’. (shrink)