This article examines the role of culture in the metaphorical/metonymic conceptualizations of fear, a primary emotion, in two languages—Akan (a West African, Kwa language) and English. The article adopts the general framework of conceptual metaphor theory (CMT) to compare and contrast the differences and/or similarities in the conceptualizations as well as the language-specific construals or elaborations of shared conceptual metaphors of fear in the two languages. The analysis of the language-specific realizations of the shared metaphorical/metonymic conceptualizations of the emotion concept (...) reveals both similarities and differences in the two languages, showing support for the cultural embodied cognition thesis, namely, the similarities in the conceptualization of emotions across cultures may be explained in terms of universal embodied cognition from which general metaphorical principles derive. However, the differences in language-specific elaborations may be explained in terms of cultural filtering of the general universal conceptualizations to reflect human experiences that are more salient to a particular sociocultural group. This analysis also shows a metaphor–metonymy interaction in the conceptualization of emotions across cultures. (shrink)

The purpose of the present paper is to discuss the metaphor system for conceptualizing the Self in Arabic. A comparison of structural means for conceptualizing inner life in Arabic and English leads to the conclusion that although on the structural (‘grammatical’) level the differences between the two languages are indeed considerable, they become far less radical on the conceptual (‘semantic’) level. More specifically, it is argued here that in Arabic, as in English, inner experiences are for the most part conceptualized (...) metaphorically and that Arabs seem to conceptualize their inner lives in a way similar, or at least comparable, to the speakers of English. While the article shows that on the conceptual level there are several important correspondences between Arabic and English, it hypothesizes that they reflect some fundamental and presumably universal human experiences and cognitive abilities. Finally, the linguistic material analyzed here provides a point of departure for touching upon the relativism-universalism debate. The paper argues that the controversy depends, at least to some extent, on whether one chooses to focus on potentially universal conceptualizations (and their underlying cognitive mechanisms) or more culture-specific structural relations (the contingent and historical conventions). Thus, while it seems to be a matter of one's personal decision whether to place the potentially universal in the foreground and the more idiosyncratic in the background, or the other way round, the article emphasizes the usefulness of explaining certain striking conceptual similarities in terms of their bodily basis. (shrink)

From its very outset, the cognitive theory of metaphor has rested on the basic premise that metaphor and culture are intimately related (a good case in point in this respect is the notion of ideali...

This paper investigates love metaphors from the cross-cultural perspective of two typologically unrelated languages—English and Turkish. It categorizes Turkish love metaphors following the conceptual models proposed by CitationLakoff and Johnson (1980, Citation1999) and CitationKövecses (1988, Citation2000). Turkish data provide added support to the claims of conceptual metaphor theory that force and path image schemas are universal, but not always uniform as observed specifically in culturally different realizations of LOVE IS A JOURNEY metaphor in English and Turkish. This study also identifies (...) specific level abstract source domains in Turkish, which do not appear in the English data: “PAIN/SUFFERING,” “INEFFABILITY,” and “DEADLY FORCE.” The sociocultural motivation for these domains is illustrated with reference to medieval Anatolian Sufi philosophy and traditions. (shrink)

This dissertation explores the practices of emotion work in the financial services industry as they are constructed in interviews with people employed in different financial organizations. The issues of emotion work in organizations are generally investigated in terms of emotion management, impression formation and negotiation or accomplishment. The previous research has also uncovered that emotions and market moods influence how people make financial decisions under conditions of fundamental uncertainty. In this study, I adopt a critical-interpretive approach and seek to develop (...) an in-depth understanding of organizational practices through which people employed in the financial services industry maintain emotion-reason dualism. This approach allows us to shift the analysis from categorizing what counts as rational versus emotional decision making to examining discourses that constitute claims of preferred rationality and devalue the significance of emotions at work. The transcripts of 23 interviews with 17 people employed in different financial organizations constituted the data for this study. The analysis of the interview discourse shows that emotions are conceptualized as an antipode to rationality, threat, weakness and as a source of stress. On one hand, the strategies of internal emotional control reflect the participants’ desire to take control over their feelings in order to fit into the discourse of preferred rationality. The concept of emotion also shapes the tactics of impression management. The interviewees were consciously aware of which feelings they wanted to display, and how to use emotions in order to build and maintain networks of relationships with different market participants. On the other hand, the simultaneous co-existence of negation and practical utility of feelings at work in the participants’ narratives suggests that meanings associated with preferred rationality and marginalized emotionality fluctuate along the following dimensions: absence-presence, chaos-order/discipline, weakness-power and subjectivity-objectivity. These findings open up a new space to explore the concepts of emotionality and rationality as socially constructed phenomena that are reproduced in the practices of emotion work. The focus on discourse not only offers a communication centered model of rationalized emotion, but also unveils social aspects of financial management. (shrink)