My discussion in this paper is divided into three parts. In section I, I discuss some fairly familiar lines of approach to the question how moral considerations may be shown to have rational appeal. In section II, I suggest how our existence as constituents in collective entities might also influence our practical thinking. In section III, I entertain the idea that identification with collectives might displace moral thinking to some degree, and I offer Marx's class theory as a sample of (...) collective identification for the purposes of practical deliberation. (shrink)