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  1. The Double Framing Effect of Emotive Metaphors in Argumentation.Francesca Ervas - 2021 - Frontiers in Psychology 12.
    In argumentation, metaphors are often considered as ambiguous or deceptive uses of language leading to fallacies of reasoning. However, they can also provide useful insights into creative argumentation, leading to genuinely new knowledge. Metaphors entail a framing effect that implicitly provides a specific perspective to interpret the world, guiding reasoning and evaluation of arguments. In the same vein, emotions could be in sharp contrast with proper reasoning, but they can also be cognitive processes of affective framing, influencing our reasoning and (...)
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  • Figurative language and persuasion in CPG sermons: The Example of a Gĩkũyũ televangelist.Helga Schröder & Bernard G. Njuguna - 2022 - Lodz Papers in Pragmatics 18 (1):151-173.
    As a part of religious discourse, Christian sermons are a “…persuasive discourse par excellence”. This is more pronounced in the Christian Prosperity Gospel, a system of thought and belief in which preachers The word preacher and speaker are used interchangeably in this paper. attempt to convince audiences to donate to their churches with the expectation that God will reward them with health and wealth. Previous research shows that the use of metaphors and metonymies pervade CPG sermons but an explanation on (...)
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