In 1958, Chaïm Perelman and Lucie Olbrechts-Tyteca published Traité de l'argumentation: La nouvelle rhétorique, the culmination of many years study. A seminal work in philosophy and rhetoric, it aimed to bring classical Aristotelian rhetoric into the modern era and present a model of argumentation that promoted action and reasonableness. One distinctive feature of the dense account found in this work is the claim that the success of argumentation can in part be measured by the responses of the audience for which (...) it is intended. By that standard, the project of the new rhetoric appears unsuccessful, because the audience for whom Perelman (and Olbrechts-Tyteca) expressly wrote was the audience least captivated by .. (shrink)