In this paper, we provide an axiomatic foundation of pessimism and optimism towards ambiguity that emerges due to growing awareness. In our setup, this corresponds to a discovery of finer “descriptions” of the original contingencies. A decision-maker can form subjective probabilistic beliefs on the original state space and behaves as an expected utility maximizer. However, as finer contingencies are discovered, he may perceive ambiguity with respect to the newly identified states and thus be unable to extend her initial probabilistic beliefs (...) to the expanded state space in an additive way. As a result, the decision-maker’s new beliefs are now “ambiguous” and represented by a probability distribution combined, for each refinement of an original state, with a degree of confidence in this probability estimate. We provide a parametric representation of preferences, identify the DM’s degree of ambiguity as well as his attitude towards ambiguity as captured by the degree of optimism and pessimism. We illustrate the relation of our model to some well-known capacities, such as the E-capacities introduced by Eichberger and Kelsey, the JP-capacities of Jaffray and Philippe and the NEO-additive capacities developed by Chateauneuf et al.. (shrink)