As soon as the SARS‐Cov2 disease was recognized by experts to potentially cause a serious pandemic, a three dimensional diagrammatic image of the virus, colored in strong red, conquered public media globally.This study confronts this iconic virus image with a historic image analysis of 33,000 biomedical articles on coronaviruses published between 1968–2020 and interviews with some of their authors.Only a small fraction of scientific virus publications entail images of the complete virus. Red as an alarm color is not used at (...) all by scientists who don't aim for a non‐scientific public.Circulation in this case concerns the movement of iconic images from a scientific context into a general public. On the basis of hps‐studies on scientific diagrams and especially on color use in scientific diagrams to convey specific messages in public, the paper discusses the role of the claim of public corona‐virus diagram as “scientific.”It points at relevant differences between most frequent scientific corona‐virus images and the diagrammatic image used in public. Both author‐ and readerships (in science and public) follow contrasting aims and values. Thus, the images meet non‐expert readers for whom the images entail very different – and potentially unintended – meanings then to virus experts. (shrink)

ArgumentDuring the first half of the 1970s, climate research gained a new significance and began to be perceived within political and academic circles as being worthy of public support. Conventional explanations for this increased status include a series of climate anomalies that generated awareness and heightened concern over the potentially devastating effects of climate change. Controversial climatologist Reid Bryson was one of the first to publicly promote what he saw as a definitive link between these climate anomalies and unidirectional climate (...) change in the fall of 1973, and rising food prices in the same year gave him a platform on which to air his views to receptive senior members of the US Congress. Bryson’s testimony before a US Senate subcommittee offers a unique glimpse into how he was able to successfully resonate his agenda with that of senior politicians in a time of crisis, as well as the immediate responses of those senior US politicians upon first hearing climate change arguments. Bryson was one of the most prominent US climatologists to break a taboo against making bold climatological predictions and de-facto policy recommendations in public. As a result, although Bryson was criticized by many in the climatological community, his actions instigated the involvement of other scientists in the public arena, leading to an important elevation in US public climate discourse. (shrink)

Recent philosophical analyses of the epistemic dimension of images in the sciences show a certain trend in acknowledging potential roles of these images beyond their merely decorative or pedagogical functions. We argue, however, that this new debate has yet paid little attention to a special type of pictures, we call ‘visual metaphor’, and its versatile heuristic potential in organizing data, supporting communication, and guiding research, modeling, and theory formation. Based on a case study of Conrad Hal Waddington’s epigenetic landscape images (...) in biology, we develop a descriptive framework applicable to heuristic roles of various visual metaphors in the sciences. (shrink)