Life satisfaction is a research hotspot in positive psychology in recent years. This study uses overseas students as subjects and attempts to examine the effect of place attachment and student life satisfaction on Mainland Chinese students’ word-of-mouth recommendations and their Ambassador Behavioral intention. A survey was systematically conducted in six institutions in Macao. The results of 312 valid data indicate that place dependence has a positive influence on place identity; place identity and place dependence have a positive influence on student (...) life satisfaction; student life satisfaction mediates the influence of the two dimensions of place attachment on WOM and AB intention. Recommendations are provided to improve overseas students’ life satisfaction in the study places. It helps to improve their sense of ownership and actively participate in the construction of the study places. (shrink)

Whether risk events can be effectively controlled and mitigated is largely influenced by people’s perceptions of risk events and their behavioral cooperation. Therefore, this study used a web-based questionnaire to investigate the specific factors influencing people’s risk perceptions and behaviors, and included a test for the difference in the effect of positive and negative emotions of the audiences. The results show that the overall model has good explanatory power for the behavioral variables, and how people’s use of different media significantly (...) influenced their positive and negative emotions; how people’s frequency of TV use significantly influenced their risk susceptibility and how online media use significantly influenced their risk severity ; how people’s sense of efficacy for risky events is the strongest predictor of their risk control behavior; and that there are different mediating effects of different emotions and risk severity and sense of efficacy between the frequency of media use and risk control behavior. (shrink)