The purpose of this article is to consider critically the humanistic potential of Olympism. We consider the concepts ‘human’ and ‘humanism’ from an existential perspective. Existentialism argues that human beings exist in a state of freedom. Freedom, as the basis of being human, holds a human fully responsible for his or her own existence. This responsibility assumes an active mode of behaviour, predicated on human effort. It can also include the making of specific artifacts such as creating creations. According to (...) Mamardashvili, creating creations are unique cultural mechanisms that remain in the boundaries of morality, beauty, thought and so on, adding quality to human existence. The article argues that the desire to be fulfilled as a human being is the moral basis to which Olympism directs Olympic athletes. Moreover, Olympism expresses the human’s need of self-overcoming, constant self-perfection which is necessary aspect of the humanity. Thus, the humanistic potential of Olympism lies in the fact that it allows for the creative space in sport which is itself a place for human realization. Therefore, Olympism can be characterized as opera operans, creating creation. (shrink)