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  1. Constructing cultural identities through new media: a multimodal appraisal analysis of Chinese web-based ink and wash cartoons.Lei Zeng & Xinyu Zhu - forthcoming - Semiotica.
    As an intercultural modern art form, web-based ink and wash cartoons are significant tools to communicate cultural identities in the Chinese context because of their entertaining form, thought-provoking content, and profound cultural connotation. Against this background, the present study investigates the multimodal appraisal systems of 96 web-based ink and wash cartoons, focusing on attitudinal meanings and explicating how the attitudinal resources contribute to the communication of Chinese cultural identities. The analysis of 96 web-based ink and wash cartoons shows that the (...)
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  • Deployment of gestures in the semiotic construction of scientific knowledge: a systemic functional approach to pedagogic semiosis.Zekai Ayık - 2023 - Semiotica 2023 (252):133-172.
    A variety of semiotic resources makes the construction of scientific knowledge possible and meaning-making resources are conveyed by certain semiotic modes. Next, numerous studies have demonstrated the pedagogical importance of gestures in the demonstration of scientific knowledge in the classroom. Drawing on social semiotic systemic functional theory and legitimation code theory, this study explores the types and the role of gestures in the semiotic construction of scientific knowledge in pedagogic semiosis and their pedagogical values for the meaning-making of science content. (...)
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  • Common sense as extremism: the multi-semiotics of contemporary national socialism.Gustav Westberg & Henning Årman - 2019 - Critical Discourse Studies 16 (5):549-568.
    This paper explores how national socialist aesthetics and semiotics are regimented within the Swedish Nazi milieu today. In order to treat fascism as contemporary ideology, the article applies intertextuality and provenance as analytical concepts in the analysis of how Nazism is re-emerging discursively. The analysis contributes unique insights, as the dataset consists of extremist discourse aimed at providing members of the most prominent Swedish Nazi movement with guidance on how to embody and express national socialism in their everyday lives. The (...)
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  • Towards a stratified metafunctional model of animation.Yufei He - 2021 - Semiotica 2021 (239):1-35.
    Animation is widely acknowledged for dynamically visualizing information and has been increasingly used in educational context. However, the growing presence of educational animation has not been accompanied by well-informed studies that focus on the semiotic features of animation. An emerging perspective influenced by Social Semiotics and Systemic Functional Linguistics greatly complements the current trend of animation studies in the field of science education. Studies taking that perspective model animation as stratified systems (consisting of an expression plane and a content plane) (...)
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  • Visual affect in films: a semiotic approach.Yi Jing - 2021 - Semiotica 2021 (239):99-124.
    This study investigates affective meanings expressed in facial expressions and bodily gestures from a semiotic perspective. Particularly, the study focuses on disentangling relations of affective meanings and exploring the meaning potential of facial expressions and bodily gestures. Based on the analysis of over three hundred screenshots from two films (one animation and one live-action film), this study proposes a system of visual affect, as well as a system of visual resources involved in the expression of visual affect. The system of (...)
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  • Concept evaluation in focus groups: Semantic fields and evaluative strategies.Radan Martinec - 2003 - Semiotica 2003 (147).
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