The emergence of complex deep-learning models capable of producing novel images on a practically innumerable number of subjects and in an equally wide variety of artistic styles is beginning to highlight serious inadequacies in the ethical, aesthetic, epistemological and legal frameworks we have so far used to categorise art. To begin tackling these issues and identifying a role for AI in the production and protection of human artwork, it is necessary to take a multidisciplinary approach which considers current legal precedents, (...) the practice of software engineering, historical attitudes towards technological innovation and a sustained technical analysis of the models themselves. This paper queries the location and nature of substantive artistic work in the developmental stages of an AI-generated image, offering critiques of existing assumptions and posing questions for future research. The emergence of convincing AI creative output, artistic or literary, has significant long-term implications for the humanities, including the need for re-appraisal of foundational ideas about authorship and creativity in general. The effects of artificial intelligence, whether generalised or task-specific, cannot be ignored or displaced now that easy-access, scalable image and text production is a reality. (shrink)