Smells are often said to be ineffable, and linguistic research shows that languages like English lack a dedicated olfactory lexicon. Starting from this evidence, I propose an account of how we talk about smells in English. Our reports about the way things smell are comparative: When we say that something smells burnt or like roses, we characterise the thing's smell by noting its similarity to the characteristic smells of certain odorous things (burnt things, roses). The account explains both the strengths (...) and limitations of our smell discourse, and has implications for philosophical discussions of the relation between language and appearances. (shrink)