Mitate is the name used to describe a typically Japanese visual trope, in which one object is meant to be seen as something else. While mitate is a defining element of Edo period haikai and ukiyo-e, a this kind of overlapping meanings can be found in much earlier sources. Its aesthetic effects are often smile, laughter, and parody, but mitate can also bestow a hidden depth to the commonplace and the contemporary through explicit and implicit connections to more noble and (...) remote cultural antecedents. In this paper I examine mitate and mitate-like configurations throughout the history of Japanese aesthetics, and conclude by asking whether mitate is indeed a uniquely Japanese phenomenon and by analysing whether and how it can be relevant to some philosophical discussions (Husserl's and Wittgenstein’s) concerned with the phenomenological and ontological status of images. (shrink)