We investigate the Tukey order in the class of Fσ ideals of subsets of ω. We show that no nontrivial Fσ ideal is Tukey below a Gδ ideal of compact sets. We introduce the notions of flat ideals and gradually flat ideals. We prove a dichotomy theorem for flat ideals isolating gradual flatness as the side of the dichotomy that is structurally good. We give diverse characterizations of gradual flatness among flat ideals using Tukey reductions and games. For example, we (...) show that gradually flat ideals are precisely those flat ideals that are Tukey below the ideal of density zero sets. (shrink)