In an effort to promote more theoretically incisive research regarding the specifically sociological aspects of addiction, this article critically discusses three prominent theoretical paradigms for the study of addiction - neurology, learning theory and symbolic interaction. Neurological theories and learning theories are found to inadequately provide for the role of culturally transmitted meanings in the addiction process. While symbolic interactionist theories have been centrally concerned with meaning, they have failed to theorize how issues of meaning might figure in the addict's (...) inevitable subjective estrangement from his or her drug-related activities. This stems from their failure to appreciate the reality of non-symbolic meaning, or meaningful experience that manifests pre-reflectively, at the level of our immediate bodily encounter with reality. The article concludes by suggesting that sociological students of addiction adopt a more thoroughly praxiological orientation to meaningful experience, so as to overcome the analytic limitations inherent in the antinomy between biological reductionism and disembodied cognitivism. (shrink)