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  1. Researcher Interaction Biases and Business Ethics Research: Respondent Reactions to Researcher Characteristics.Anthony D. Miyazaki & Kimberly A. Taylor - 2008 - Journal of Business Ethics 81 (4):779-795.
    The potential for biased responses that occur when researchers interact with their study participants has long been of interest to both academicians and practitioners. Given the sensitive nature of the field, researcher interaction biases are of particular concern for business ethics researchers regardless of their preference for survey, experimental, or qualitative methodology. Whereas some ethics researchers may inadvertently bias data by misrecording or misinterpreting responses, other biases may occur when study participants' responses are systematically influenced by the mere introduction of (...)
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  • Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability.Jeri Lynn Jones & Karen L. Middleton - 2007 - Journal of Business Ethics 70 (3):247-264.
    The primary purpose of this study was to examine the effects of perceptions of product harm and consumer vulnerability on ethical evaluations of target marketing strategies. We first established whether subjects are able to accurately judge the harmfulness of a product through labeling alone, and whether they could differentiate consumers who were more or less vulnerable. The results suggest that without the presence of a prime, subjects who depended on implicit memory or guess were able to detect differences in “sin” (...)
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