Arguments about the discursive shaping of our inner lives explain the shaping powers of normalising forces on individual and collective social action, but, I argue here, do not adequately account for the actions of those who choose to follow alternative ways of being. Meta- Reality brings into this picture those aspects of being that are ‘beyond language’, and theorises human consciousness as stratified. I argue that it provides a fuller theoretical explanation for the motivations of five contemporary British visual artists. (...) Drawing on a discourse analysis, I explore why these artists go against the current stream of consumerist and work norms in order to find the time to make art. I summarise and compare Rose’s theory of a multiple interior self formed through our active participation in specific social processes with Bhaskar’s theory of individual uniqueness at a level of consciousness that also connects us to all others. (shrink)