Consequentialism is most famously a theory of right action. But many consequentialists assume, and some have explicitly argued, that consequentialism is equally plausible as a direct theory of the right rules, motives, character traits, institutions, and even such things as climates and eye colours. In this paper, I call into question this ‘Global Consequentialist’ extension of consequentialist evaluation beyond the domain of action. Consequentialist treatments of evaluands other than action are most plausible when they are interpreted as claims about reasons (...) for action; other key ethical concepts involve claims about what there is reason to feel, which makes a consequentialist treatment of them implausible. (shrink)

Demoralising ethical theory involves eschewing the deontic categories of moral obligation, moral permissibility, and moral impermissibility from our ethical thought. In this paper, I evaluate the case made in Alastair Norcross’s recent book, _Morality By Degrees_ (2020), for a consequentialist version of such demoralisation. Norcross defends scalar consequentialism, a radical variant of consequentialism which restricts fundamental normative verdicts to a scalar ranking of available actions, ordered according to the goodness of the consequences they produce. Following an introductory Sect. 1, I (...) assess the positive case for scalar consequentialism in Sect. 2, concluding that no strong case has been made for the view. In Sect. 3, I assess the case against the view, concluding that while scalar consequentialism may be able to avoid _the action-guidingness objection_, it falls foul of _the force objection_. In Sect. 4, I expand on this critique, showing that Norcross gives an unstable account of how to assess attitudes, such as desires, beliefs and emotions. In Sect. 5, I argue that appeal to a contextualist reductionism does little to make the scalar view appealing. (shrink)