Resumen: En su libro Mujeres y discursos gerenciales. Hacia la autogestión feminista, María Medina-Vicent aborda desde una perspectiva crítica feminista los discursos gerenciales dirigidos a las mujeres, desvelando el androcentrismo y la presencia —y perpetuación— de tradicionales roles y estereotipos de género en los modelos de gestión. Mi propuesta pretende incidir en dos aspectos del análisis realizado por Medina-Vicent, por un lado, remarcar los peligros de la despolitización de los discursos gerenciales dirigidos a mujeres —sobre todo en tanto que la (...) literatura gerencial acaba por informarnos a todas—. Por otro, profundizar en la crítica que la autora realiza de la cooptación del feminismo por parte de estos discursos.: In her book Mujeres y discursos gerenciales. Hacia la autogestión feminista, Medina-Vicent approaches management discourses aimed at women from a critical feminist perspective, revealing the androcentrism and the presence and perpetuation of traditional gender roles and stereotypes in management models. My proposal aims to highlight two aspects of Medina-Vicent’s analysis: on the one hand, to highlight the dangers of depoliticizing management discourses aimed at women - especially insofar as management literature ends up informing us all. On the other hand, the author’s critique of the co-optation of feminism by these discourses will be explored in greater depth. Palabras clave: discursos gerenciales, teoría feminista, antifeminismo, despolitización. Keywords: managerial discourses, feminist theory, antifeminism, depoliticization. (shrink)

With the question of the title of this paper, which recalls an issue that Valcárcel already asked herself in 1991, I reflect on the need to recover the struggle of feminism as a political struggle. To this end, I argue that feminism cannot be understood without the objective of trying to transform societies, without the aspiration to emancipation. Therefore, it will be urgent to be able to answer and resist the task of depoliticization that the neoliberal capitalist system administers until (...) it tries to convert feminism into another commodity. I propose to recover the collective subject of feminism, above the constant ontological and epistemological function that neoliberal politics applies, as the only way to aspire to that liberation and emancipation that we feminists long for. (shrink)