One important distinction in psychology is between inferences based on associative memory and inferences based on analysis and rules. Much previous empirical work conceive of associative and analytical processes as two exclusive ways of addressing a judgment task, where only one process is selected and engaged at a time, in an either-or fashion. However, related work indicate that the processes are better understood as being in interplay and simultaneously engaged. Based on computational modeling and brain imaging of spontaneously adopted judgment (...) strategies together with analyses of brain activity elicited in tasks where participants were explicitly instructed to perform similarity-based associative judgments or rule-based judgments ( n = 74), we identified brain regions related to the two types of processes. We observed considerable overlap in activity patterns. The precuneus was activated for both types of judgments, and its activity predicted how well a similarity-based model fit the judgments. Activity in the superior frontal gyrus predicted the fit of a rule-based judgment model. The results suggest the precuneus as a key node for similarity-based judgments, engaged both when overt responses are guided by similarity-based and rule-based processes. These results are interpreted such that similarity-based processes are engaged in parallel to rule-based-processes, a finding with direct implications for cognitive theories of judgment. (shrink)

This article is a case study that describes the natural and human history of the gaze heuristic. The gaze heuristic is an interception heuristic that utilizes a single input repeatedly as a task is performed. Its architecture, advantages, and limitations are described in detail. A history of the gaze heuristic is then presented. In natural history, the gaze heuristic is the only known technique used by predators to intercept prey. In human history the gaze heuristic was discovered accidentally by Royal (...) Air Force fighter command just prior to World War II. As it was never discovered by the Luftwaffe, the technique conferred a decisive advantage upon the RAF throughout the war. After the end of the war in America, German technology was combined with the British heuristic to create the Sidewinder AIM9 missile, the most successful autonomous weapon ever built. There are no plans to withdraw it or replace its guiding gaze heuristic. The case study demonstrates that the gaze heuristic is a specific heuristic type that takes a single best input at the best time. Its use is an adaptively rational response to specific, rapidly evolving decision environments that has allowed those animals/humans/machines who use it to survive, prosper, and multiply relative to those who do not. (shrink)

This paper investigates the intersection of cognitive sciences and social network theory and its counterpart, the complexity sciences, aiming to shed light on the compatibility and potential integration of these frameworks into institutional theory. Institutional scholars have for long selectively adopted notions linked with the cognitive sciences and complexity sciences, such as the notion of path dependence, without exploring the broader implications of systematically integrating such perspectives into institutionalism. This paper aims to advance such a comprehensive theoretical integration, by investigating (...) the effective combination of these approaches and their significant implications. It shows how the complexity sciences contribute to dissolving the barriers between the cognitive and social realms and illustrates how this impacts notions of human agency and reflexivity. Theoretical integration also involves acknowledging considerable diversity in individual human agency, which in turn prompts a reconsideration of how notions of institutional stability, change, diffusion and adaptation are understood. Furthermore, the paper addresses the epistemological challenge presented by the complexity sciences, before it highlights the general relevance of institutional theory in analyzing complex social phenomena. Finally, the paper explores implications for research methodology, proposing that a fusion of institutional theory and the complexity sciences provides a metatheoretical framework for assessing the contextual suitability of different theoretical and methodological approaches. (shrink)