In Ciudad Juarez, Mexico, the border city across from El Paso, TX, the intersection of "Machismo” (EntreMundos 2019), micro-machismo (EntreMundos 2019), the manufacturing industry—maquilas—and the Narco War has brought immense suffering to women. The Feminist Movement, born from gender violence intensified by the Narco War and entrenched cultural norms, is a response to these issues. Borderland women have raised their voices through protests on Women's International Day, advocating for legal reforms like nationwide abortion legalization and using social media to spotlight (...) these tragic realities. Despite facing violence and adversity, Juarense women persist in their unwavering pursuit of societal change. This article explores the driving forces behind this uprising and the resilient efforts of Juarez women to instigate meaningful societal shifts in their region. (shrink)