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  1. A framework for application of consumer neuroscience in pro-environmental behavior change interventions.Nikki Leeuwis, Tom van Bommel & Maryam Alimardani - 2022 - Frontiers in Human Neuroscience 16:886600.
    Most consumers are aware that climate change is a growing problem and admit that action is needed. However, research shows that consumers’ behavior often does not conform to their value and orientations. This value-behavior gap is due to contextual factors such as price, product design, and social norms as well as individual factors such as personal and hedonic values, environmental beliefs, and the workload capacity an individual can handle. Because of this conflict of interest, consumers have a hard time identifying (...)
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