There is a very small, yet important minority within the community of European Union kosher consumers. There is a great deal of research regarding objective aspects of the kosher religious as well as civil laws and their implementation, but comparatively little research about the subjective attitudes, opinions, and concerns of those who actually purchase and consume kosher food. Such information can be important for a variety of interested parties including suppliers, distributors, regulatory agencies, legislators, and certifying agencies as well as (...) religious authorities. We collected relevant data by organizing hour-long Focus Groups in five European cities and a suburb of Tel Aviv. The FG addressed consumer attitudes related to shopping practices, commitment, trust, and certification as well as their knowledge and opinions regarding nonhuman animal welfare as it relates to shechita and knowledge of the issue of stunning animals at the time of killing. One of the significant findings was a high level of secularization among Jews that translates to a low level of commitment to eating kosher. But this was accompanied by assertions that eating kosher was an important religious obligation and complaints of low availability and high cost. There was a strong feeling, even among those less committed to eating kosher, that shechita was the preferred method of slaughtering an animal and a strong suspicion of anti-Semitism as a motivation for any attempt to impose a stunning obligation. (shrink)

Discussions about the impacts of marketing systems on society have been strongly encouraged in the field of macromarketing. However, these studies have focused on analyzing human and organizational actors, neglecting, to a large extent, the impacts of practices of marketing systems on other non-human stakeholders, such as those associated with or materialized in the form of a product. This article debates the material basis of the product of animal origin based on the concepts of justice, stakeholder theory, and externalities. An (...) argument was developed attributing the status of a moral agent to the animals used to make products and focusing on this debate, arguing for the establishment of a consumption pattern that morally considers animals. This was made feasible by new alternatives for food performances exemplified by the conduct of vegetarian and vegan consumers. (shrink)

The purpose of this paper is to make progress on the theoretical discussions about marketing systems in relation to the construction of the concept of equilibrium. An argumentative basis was developed in relation to the service-dominant logic, as well as propositions based on the theory of stakeholders, on distributive justice and on the discussion of externalities to consider the product as an agent of the marketing system. In addition, a product typology that sees life as a material basis for delivering (...) a performance developed, arguing that systems based on this kind of materiality require a different moral consideration. (shrink)

I’m sick of being treated like a dumb Mum who doesn’t understand the science. As far as I’m concerned, my family’s health is just too important. … If the government can’t protect the safety of my family, then I will.Recent Greenpeace activism in Australia resulted in the destruction of a field trial of a line of wheat “designed” to improve human nutrition. This incident demonstrates that, while there is significant ongoing public and private investment in genetically modified crop research and (...) development in Australia, many people continue to oppose GM foods strongly. We noted with interest that Greenpeace described this activism with language that explicitly connected the actions to the gender.. (shrink)

Since the 1990s there have been a number of government and market led initiatives to improve the welfare of layer hens in the United Kingdom, Australia and the USA. The focus of these regulatory and market initiatives has been a shift away from the dominant battery-cage system to enriched cages, barn/aviary and free-range production systems. Government regulations have played an important role in setting some minimum welfare standards and the banning of battery cages in the UK and in some US (...) states. However the commodification and market segmentation of higher welfare standards has also seen the growth in production and demand of cage-free and free-range eggs in all three countries. This paper maps and compares the developments in government regulation and market segmentation of layer-hen welfare in the UK, Australia and the USA. The role of labelling and certification in facilitating commodification and market segmentation will be examined, including the public controversies and legal conflicts over egg labelling. The key state, market and civil society actors in each country will also be identified, and their role in driving or resisting higher standards examined, including the increasingly influential role of animal welfare organizations and food corporations. (shrink)

Many Europeans are concerned about the living conditions of farm animals because they view animals as beings that possess interests of their own. Against this background the introduction of an animal welfare label is being intensively discussed in Europe. In choosing a market-based instrument to take these concerns into account, normative judgments are made about the formation of preferences, the value system that is implicitly assumed, and the distribution of property rights. From the perspective of classical institutional economics it can (...) be shown that the introduction of a label as an institutional change does not redefine institutions in a way that allows them to consider the interests of animals for their own sake. Rather, the label only redefines the property rights that humans have over animals. The market segregation into privileged and normal animals conflicts with the idea of equality between sentient animals. Within the group of humans only the interests of those who act on markets count. The commodification of their moral concerns assumes that people always decide based on their own interests, which can be traded off. The lexicographical ordering of preferences, which occurs when humans view animals as entities with rights, is not compatible with the normative assumptions of markets. Furthermore, interpreting animal suffering as market failure that can be corrected by labeling impedes a reasoned dialog within the society about the values and beliefs that serve as a basis for preference formation. Thus, an animal welfare label cannot replace a fundamental societal debate about legal standards on animal well-being. (shrink)

This paper investigates what “free-range” eggs are available for sale in supermarkets in Australia, what “free-range” means on product labelling, and what alternative “free-range” offers to cage production. The paper concludes that most of the “free-range” eggs currently available in supermarkets do not address animal welfare, environmental sustainability, and public health concerns but, rather, seek to drive down consumer expectations of what these issues mean by balancing them against commercial interests. This suits both supermarkets and egg producers because it does (...) not challenge dominant industrial-scale egg production and the profits associated with it. A serious approach to free-range would confront these arrangements, and this means it may be impossible to truthfully label many of the “free-range” eggs currently available in the dominant supermarkets as free-range. (shrink)

The public can influence animal welfare law and regulation. However what constitutes ‘the public’ is not a straightforward matter. A variety of different publics have an interest in animal use and this has implications for the governance of animal welfare. This article presents an ethnographic content analysis of how the concept of a public is mobilized in animal welfare journals from 2003 to 2012. The study was undertaken to explore how experts in the discipline define and regard the role of (...) the public in determining animal welfare standards. Analysis indicates that experts in animal welfare constitute different types of citizen and consumer publics around specific types of animal use, framed by different theories of value. These results suggest a need for greater clarity about the roles and responsibilities of experts and publics in animal welfare reform processes. Clearly citizens and consumers can both contribute to promoting higher welfare standards, but an over-reliance on market mechanisms and consumer behaviour to assign value is beset by moral hazards, foremost being the risk of disarticulating the concept of animal welfare from the public good. (shrink)

This paper discusses the ethics of killing animals for food by looking at current practices of conventional and halal slaughter in Egypt and in the UK. It addresses the role of animal science, slaughterhouse technologies and religion in affecting the public acceptability and the ethical questioning of these practices, as well as the controversy about the authenticity of halal meat in Europe.

This article explores the practical difficulties faced by veterinary surgeons in bridging the divide between scientific and practitioner knowledge. By review of extant literature and an empirical example from the dairy industry, cattle lameness, the article advocates innovative approaches to the concept of knowledge transfer and suggests an alternative to the evidence-based communication model that many vets seek to use in practice. In highlighting a qualitative understanding of knowledge within a needs-based process of learning, the article suggests that co-produced experiences, (...) framed by dialogic exchange and democratic learning techniques, have potential to bring together different forms of expertise in applied ways. The article contends that doing so carries the potential for greater collaboration, learning and change on farms. (shrink)