This paper examines how Japanese multinational companies manage corporate social responsibility (CSR). It considers how the concept has come to be framed within Japanese business, which is increasingly globalized and internationally focused, yet continues to exhibit strong cultural specificities. The discussion is based on interviews with managers who deal with CSR issues and strategy on a day-to-day basis from 13 multinational companies. In looking at how CSR practice has been adopted and adapted by Japanese corporations, we can begin to see (...) what implications arise from the fact that CSR is a Western-led concept, so opening up critical questions about the future development and evolution of CSR practice within a global context. In being exposed to the concept of CSR as practiced vigilantly in western countries, Japanese multinational company managers have certainly come to re-evaluate aspects of business likely to need rectifying (with potential concerns being gender inequalities, discrepancies in employee conditions, and issues over human rights and supply chains). Japan can be thought to be lagging behind in its understanding and adoption of CSR, in part because corporations do not necessarily state their policies as formally as might be expected. Yet, by analyzing more deeply the kinds of responses gained from CSR managers in Japan (and by placing their remarks within a broader context of Japanese culture and business practices) a far more subtle and revealing picture becomes apparent, not least a more complex picture of the local/global interaction of the frames of reference of corporate responsibility. (shrink)

This paper examines within the theoretical framework of intertextuality the mobilization of glocalization as an international marketing strategy in Nike’s and Adidas’s 2008 advertising campaigns in China. Intertextuality is seen as a form of mediation through which the glocalization strategy conducted within the domain of global marking is taken up in the domain of advertising communication. The paper also assumes the interrelations of intertextual performance to value orientations and group affiliations. By analyzing intertextuality in relation to affinity groups, it aims (...) to resolve to some extent the conundrum of Nike’s more successful than Adidas in the sportswear market of China in a social-semiotic perspective. Two print ads constituting a representative example of the corpus were selected for a qualitative analysis. The comparative analysis of intertextuality reveals the contrasting methods of glocalization applied by Nike and Adidas in their 2008 advertising campaigns, thus offering an explanation for Nike’s triumph in competition with Adidas in China. (shrink)

Friendship arguably offers itself as the freest of all human associations. A weakness of cultural prescription opens a terrain in which intimacy can be lived in a trust relationship that personifies equality, justice and respect. Friendship’s ‘relational freedom’ enables the mutual development of selves; it is generative. Therein lies ‘the beauty of friendship’, as Agnes Heller has reminded us. But the freedom of intimacy is limited. Embedded in a society that attributes different repertoires of intimacy to women and men and (...) privileges male homosociality, friendship’s freedom is curtailed. Especially cross-sex friendships continue to show evidence of persisting tensions. ‘Erotic friendships’ that seek to realize sexual intimacy but eschew the commitments of coupledom continue to face normative-practical challenges. In this paper, I view central aspects of heterosexual intimacy through the small world of intimate friendship, a prism that refracts gendered tensions in the world at large. (shrink)

This article presents three interpretations of glocalization in social-scientific literature as a means of reframing the terms of scholarly engagement with the concept. Although glocalization is relatively under-theorized, two key interpretations of the concept have been developed by Roland Robertson and George Ritzer. Through a critical and comparative overview, the article offers an assessment of the advances and weaknesses of each perspective. Both demonstrate awareness regarding the differences between globalization and glocalization, but this awareness is far from explicit. Both interpretations (...) fail to draw a consistent analytical distinction between the two concepts and ultimately succumb to reductionism: either glocalization is subsumed under globalization or globalization is transformed into glocalization. Next, a third interpretation of glocalization as an analytically autonomous concept is presented. Working definitions of glocalization and of glocality as analytically autonomous from globalization and globality are developed and examples are offered. By addressing the key themes of power and temporality, this third interpretation transcends the limits of the other two interpretations. (shrink)

(1997). Science and the public sphere: Comparative institutional development in Islam and the West. Social Epistemology: Vol. 11, No. 1, pp. 25-37. doi: 10.1080/02691729708578827.

While the concept of internationalization plays a key role in contemporary discussions on the activities and outcomes sought by universities, it is commonly argued that it is poorly understood or realised in practice. This has led some to argue that more work is needed to define the dimensions of the concept, or even to plot out stages of its achievement. This paper aims not to provide a definition of internationalisation for those working in higher education. On the contrary, it seeks (...) to open up discussion on internationalisation by considering Derrida's reflections on hospitality and the metaphysics of presence. In so doing, it will be shown that internationalisation is an ethical demand that is as much about being unsettled by thinking about ourselves and others, as it is about mobility programs and online education, and about being ‘late’ rather than surrendering to the space‐time compression of modernity. (shrink)

The small nation-state of Singapore has increasingly been referred to in the popular media as the Intelligent Island of the future. With significant state investment in the promotion and dissemination of information-communications technology and attendant social ramifications, this has become an area that can no longer be ignored or taken for granted. This article intends to map the conditions of possibility on which Singapore can be conceived of as an Intelligent Island, in situating the role of information technology and Intelligent (...) Island discourse within the discourses of postcoloniality, technocapitalism, late modernity, and globalization. In particular, this article attempts to show how, in Intelligent Island discourse, the processes of the construction of a Singaporean nation are intricately linked to the shift in political discourse from mobilizing a rhetoric of crisis to one of utopianism. (shrink)

Since the 1960s, the concepts of the ‘global’ and the ‘transnational’ have challenged the state-centred orientation of several disciplines. By 1989, the ‘global’ contained sufficient ambiguity and conceptual promise to emerge as a potentially new central concept to replace the conventional notion of modernity. The consequences of the 1989 revolutions for this emerging concept were extensive. As a result of the post-communist ‘New World Order’, a new vision of a single triumphant political and economic system was put forward. With the (...) ‘globalizing of modernity’ as a description of the post-1989 reality, ‘globalization’ became the policy mantra of the Clinton and Blair administrations up until the late 1990s when ‘anti-globalization’ activists were able to question the salience of this dominant theory of ‘globalization’. In scholarly discussion, ‘globalization’ became a floating signifier to be filled with a variety of disciplinary and political meanings. In the post-9/11 era, this Western-centred ‘globalization’ has been conceptually linked to cosmopolitanism while it has played a minor role in the multiple modernities agenda. The article concludes with an assessment of the current status of the ‘global’ in theory and research. (shrink)

Although the historical process of globalization has promoted the nation-state as a universal cultural form, national ideologies are far from uniform. This article explores how the competing discourses of citizenship and nation-hood evolved in Southeastern Europe throughout the nineteenth and twentieth centuries. By comparing the articulation of Serb, Greek and Bulgarian identities, the essay examines how regional historical factors led to the concept of nationhood becoming central to the formation of national identity among the region's Eastern Orthodox Christians. It demonstrates (...) that the subsequent regional national rivalries have been the consequence of the local peoples' route towards modernity, and cannot be attributed to a 'clash of civilizations'. Rather, the history of Southeastern Europe suggests that the production of heterogeneity is inherent in the globalization process. (shrink)

Today; globalization is still far from creating a picture in our minds about an integrated global society with certain common values and ethics. However; the exchange and flow of people; goods; money; information and images are emerging on a transnational level and; in this global sphere; some values of dominant-particularity with pseudo-universality have prevailed. Most of these values originated in Western societies. This paper presents a tentative outline of alternative common values in the new global sphere; with reference to Japanese (...) religions; especially Buddhist ideas; making comparison with modern rationalism that originated in the West. In the globalization process of human society; those values and norms which have been formed at the nation-state level become relativized and lead to the fluidity and instability of cultural identities. Furthermore; it also becomes clear that such dominant values based on modern rationalism have revealed their limitations. Hence; we need to search for alternative values common to all human beings. In this line of thought; it is useful to consider the possibilities or potentialities of Buddhist ideas as common values. (shrink)