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Today; globalization is still far from creating a picture in our minds about an integrated global society with certain common values and ethics. However; the exchange and flow of people; goods; money; information and images are emerging on a transnational level and; in this global sphere; some values of dominant-particularity with pseudo-universality have prevailed. Most of these values originated in Western societies. This paper presents a tentative outline of alternative common values in the new global sphere; with reference to Japanese (...) |
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This paper examines within the theoretical framework of intertextuality the mobilization of glocalization as an international marketing strategy in Nike’s and Adidas’s 2008 advertising campaigns in China. Intertextuality is seen as a form of mediation through which the glocalization strategy conducted within the domain of global marking is taken up in the domain of advertising communication. The paper also assumes the interrelations of intertextual performance to value orientations and group affiliations. By analyzing intertextuality in relation to affinity groups, it aims (...) |
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Friendship arguably offers itself as the freest of all human associations. A weakness of cultural prescription opens a terrain in which intimacy can be lived in a trust relationship that personifies equality, justice and respect. Friendship’s ‘relational freedom’ enables the mutual development of selves; it is generative. Therein lies ‘the beauty of friendship’, as Agnes Heller has reminded us. But the freedom of intimacy is limited. Embedded in a society that attributes different repertoires of intimacy to women and men and (...) |
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This article offers the concept of `global modernity' (in the singular) as a way to understand the contemporary world. It suggests that the concept helps overcome the teleology implicit in a term such as globalization, while it also recognizes global difference and conflict, which are as much characteristics of the contemporary world as tendencies toward unity and homogenization. These differences, and the appearance of `alternative' or `multiple' modernities, it suggests, are expressions, and articulations, of the contradictions of modernity which are (...) |
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The small nation-state of Singapore has increasingly been referred to in the popular media as the Intelligent Island of the future. With significant state investment in the promotion and dissemination of information-communications technology and attendant social ramifications, this has become an area that can no longer be ignored or taken for granted. This article intends to map the conditions of possibility on which Singapore can be conceived of as an Intelligent Island, in situating the role of information technology and Intelligent (...) |
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Since the 1960s, the concepts of the ‘global’ and the ‘transnational’ have challenged the state-centred orientation of several disciplines. By 1989, the ‘global’ contained sufficient ambiguity and conceptual promise to emerge as a potentially new central concept to replace the conventional notion of modernity. The consequences of the 1989 revolutions for this emerging concept were extensive. As a result of the post-communist ‘New World Order’, a new vision of a single triumphant political and economic system was put forward. With the (...) |
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Although the historical process of globalization has promoted the nation-state as a universal cultural form, national ideologies are far from uniform. This article explores how the competing discourses of citizenship and nation-hood evolved in Southeastern Europe throughout the nineteenth and twentieth centuries. By comparing the articulation of Serb, Greek and Bulgarian identities, the essay examines how regional historical factors led to the concept of nationhood becoming central to the formation of national identity among the region's Eastern Orthodox Christians. It demonstrates (...) |
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