Much recent literature plumbs the question of the origins and trajectories of “place,” or the cultural development of space-specific repertoires of action and meaning. This article examines divergence in two “places” that were once quite similar but are now quite far apart, culturally and politically speaking. Vermont, once considered the “most Republican” state in the United States, is now generally considered one of its most politically and culturally liberal. New Hampshire, by contrast, has remained politically and socially quite conservative. Contrasting (...) legacies of tourist promotion, political mobilization, and public policy help explain the divergence between states. We hypothesize that emerging stereotypes about a “place” serve to draw sympathetic residents and visitors to that place, thus reinforcing the salience of those stereotypes and contributing to their reality over time. We term this latter process idio-cultural migration and argue its centrality to ongoing debates about the accomplishment of place. We also elaborate on several means by which such place “reputations” are created, transmitted, and maintained. (shrink)