David Gauthier and Edward McClennen have claimed that it could be rational to form an intention to A because it maximizes utility to intend to A, and that acting on such an intention could be rational even if it maximizes utility not to A. Michael Bratman has objected to this way of thinking, claiming that it is equivalent to the familiar rule-utilitarian mistake of rule-worship. The purpose of this paper is to argue that, so long as one is aware at (...) the time of forming an intention to A that it maximizes utility not to A, then acting on that intention need not be rule worship, but the result of a rational refusal to reconsider an issue which has already been adequately considered. (shrink)