Journal Name: Semiotica Issue: Ahead of print.

The use of words to label concepts is a weak point in CMT but one which is little discussed. This article considers the relative merits of image and writing as semiotic modes for identifying conceptual metaphor domains and whether image can offer an alternative to target is source formulae. It reports on an experiment in which MA translation students draw composite drawings to represent orientational metaphoric aspects of a UK government press release. Conventional metaphoric language deriving from the orientational metaphors, (...) especially good is up/bad is down, plays a significant role across this text, forming a “metaphor chain” pattern. The drawings and post-task interviews with the participants reveal details of the internal structure of the source domain up and how it is conceptualized. Particularly of note is the strong horizontal forward aspect of orientation which emerges when the written text is represented pictorially. The article demonstrates how drawing can be used as a tool in metaphor-led discourse analysis. (shrink)

When athletes make significant plays in sporting competitions, such as scoring a goal in soccer, a touchdown in American football, they often immediately express their joy by performing some bodily action for others to see and understand. Many sports celebrations are staged pantomimes that express metaphorical meanings as a part of athletes’ pretending to perform certain source-path-goal sequences of action from other competitive events. This article examines the possible metaphoricity in different sports celebrations and whether casual observers may understand these (...) actions as conveying metaphorical messages. Studies 1 and 3 present analyses of some of the important, possibly metaphorical, characteristics of a corpus of sports celebrations, both those that are performed by individual athletes (Study 1) and those where several athletes jointly enact some celebratory action (Study 3). Studies 2 (individual athletes) and 4 (group performances) investigated whether casual spectators interpret some celebrations as conveying metaphorical messages beyond simply expressing an athlete’s positive emotions. These studies demonstrate that many sports celebrations express metaphorical meanings where athletes provide bodily commentary on the significance of what they have just accomplished. (shrink)