This article examines how Italian commercial broadcast news on Mediaset’s three terrestrial channels has covered the transition to digital terrestrial television. Mediaset is the largest commercial broadcaster in the country and is owned by former prime minister Silvio Berlusconi. By drawing on critical discourse analysis of broadcast news, it is argued that linguistic elements such as pronouns, choice of words, and metaphors, together with tendentious editing and framing of interviews, were part of a strategy of positive representation of the broadcaster’s (...) interests in the transition and negative representation of media policies opposing such interests. In particular, the analysis brings to the surface the ideological usage of interviews. Interviews in this case did not function as an act of control over the powerful, but as a way to illuminate the broadcaster’s strategic interests while obfuscating the reasons behind attempts to regulate the transition to digital television and open the market to competition. The data attest that the way in which news programs covered the digital transition exposes the connections between media content, media ownership, and governmental institutions. Indeed, all three news programs, TG5, TG4, and Studio Aperto, despite their different target audience and the reputation of one of them as the most objective and authoritative newscast on Italian commercial television, echoed each other in unified support of the sort of interests and media legislation that best fitted the corporation, especially at times when those interests were threatened. The corpus consists of 13 newscasts grouped in two clusters aired in 2006 and 2009. The main participants in the story were Mediaset’s president, often interviewed as the ‘expert’ on the TV industry, the communications minister for the center-left Prodi government, and the communications undersecretary for the center-right Berlusconi government. Citizens and consumer groups were never given the opportunity to voice their positions or be an active part of the narration. (shrink)

This article explores the nature of argumentative interaction in the hybrid political interview: a broadcast news genre whose discourse positions the journalist not just as investigator but as socio-political advocate. Such interviews offer explicit challenges to the traditionally conceived ‘neutral’ role of the broadcast news journalist. Interviewer ‘non-neutrality’ is examined in contexts where the speech exchange system shifts into the unmitigated and aggravated opposition characteristic of argument. Drawing on a sample of interviews involving different hosts, I analyse the structural features (...) of both interviewer and interviewee turns that occur in these environments. I do this in relation both to sequential matters — that is, the types of turns taken and their relations with other turns in their immediate environment — and to matters of the substantive content of utterances — that is, what speakers are saying and/or the way they are saying it. (shrink)