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  1. Exploring Factors Affecting Digital Piracy Using the Norm Activation and UTAUT Models: The Role of National Culture.Godwin Udo, Kallol Bagchi & Moutusy Maity - 2016 - Journal of Business Ethics 135 (3):517-541.
    We develop and use an integrated individual-level model to explain the driving forces behind digital piracy practice in two nations. The proposed model combines the Norm Activation model and Unified Theory of Acceptance and Use of Technology models. This study also explores the effect of culture on intention to practice DP in two nations: US and India. A survey instrument was used to collect data from 231 US and 331 Indian participants. Use of the integrated model proves to be a (...)
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  • The Invisible Meets the Intangible: Culture’s Impact on Intellectual Property Protection. [REVIEW]Amanda Budde-Sung - 2013 - Journal of Business Ethics 117 (2):345-359.
    In the global marketplace of ideas, accusations are often made that certain countries refuse to protect intellectual property (IP). This accusation fails to account for cultural differences in the recognition of IP This paper considers the impact of cultural variables upon a nation’s level of (IP) protection. Cultural variables such as humane orientation and in-group collectivism have a negative impact upon IP protection, while uncertainty avoidance and future orientation have a positive impact upon IP protection. Managerial implications of these findings (...)
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