Cultural evolutionary theory has identified a range of cognitive biases that guide human social learning. Naturalistic and experimental studies indicate transmission biases favoring negative and positive information. To address these conflicting findings, the present study takes a socially situated view of information transmission, which predicts that bias expression will depend on the social context. We report a large‐scale experiment (N = 425) that manipulated the social context and examined its effect on the transmission of the positive and negative information contained (...) in a narrative text. In each social context, information was progressively lost as it was transmitted from person to person, but negative information survived better than positive information, supporting a negative transmission bias. Importantly, the negative transmission bias was moderated by the social context: Higher social connectivity weakened the bias to transmit negative information, supporting a socially situated account of information transmission. Our findings indicate that our evolved cognitive preferences can be moderated by our social goals. (shrink)

Cultural evolution researchers use transmission chain experiments to investigate which content is more likely to survive when transmitted from one individual to another. These experiments resemble oral storytelling, wherein individuals need to understand, memorize, and reproduce the content. However, prominent contemporary forms of cultural transmission—think an online sharing—only involve the willingness to transmit the content. Here I present two fully preregistered online experiments that explicitly investigated the differences between these two modalities of transmission. The first experiment (_N_ = 1,080 participants) (...) examined whether negative content, information eliciting disgust, and threat-related information were better transmitted than their neutral counterpart in a traditional transmission chain setup. The second experiment (_N_ = 1,200 participants) used the same material, but participants were asked whether or not they would share the content in two conditions: in a large anonymous social network or with their friends, in their favorite social network. Negative content was both better transmitted in transmission chain experiments and shared more than its neutral counterpart. Threat-related information was successful in transmission chain experiments but not when sharing, and finally, information eliciting disgust was not advantaged in either. Overall, the results present a composite picture, suggesting that the interactions between the specific content and the medium of transmission are important and, possibly, that content biases are stronger when memorization and reproduction are involved in the transmission—as in oral transmission—than when they are not—as in online sharing. Negative content seems to be reliably favored in both modalities of transmission. (shrink)

I am grateful to have received so many stimulating commentaries from interested colleagues regarding the psychological origins of the Industrial Revolution and the role of evolutionary theory in understanding historical phenomena. Commentators criticized, extended, and explored the implications of the perspective I presented, and I wholeheartedly agree with many commentaries that more work is needed. In this response, I thus focus on what is needed to further test the psychological origins of the Industrial Revolution. Specifically, I argue, in agreement with (...) many commentators, that we need: better data about standards of living, psychological preferences, and innovation rates ; better models to understand the role of resources in driving cultural evolution and the multiple aspects of the behavioral constellation of affluence ; and better predictions and better statistical instruments to disentangle the possible mechanisms behind the rise of innovativeness. (shrink)