Potential romantic partners often employ specific communicative strategies in computer-mediated communication based on their anticipation of future interactions. This conversation analytic study examines the practice of assessments used in WeChat conversations between potential romantic partners. We found that people recurrently mobilize the action of assessment to maintain or terminate their relationships. Especially, people tend to provide more assessments after an initial assessment, which we term ‘continuing assessment’. We show that continuing assessments are sequentially organized in conversational context between co-participants and (...) are essential for relational developments. When potential partners aim to maintain or advance their relationships, continuing assessments are used to prevent a structurally integrated conversation from falling into closure. In contrast, continuing assessments are applied to put an end to the dialogue and to manage face work. Our study furthers the understanding of the communicative strategies of online dating. (shrink)