Conventional discussion of research methodology contrast two approaches, the quantitative and the qualitative, presented as collectively exhaustive. But if qualitative is taken as the understanding of lifeworlds, the two approaches between them cover only a tiny fraction of research methodologies; and the quantitative, taken as the routine application to controlled experiments of frequentist statistics by way of the Null Hypothesis Significance Testing Procedure, is seriously flawed. It is contrary to the advice both of Fisher and of Neyman and Pearson, the (...) two sources from which it is drawn. (shrink)