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  1. Urgency Promotes Affective Disengagement: Effects From Bivalent Cues on Preference Formation for Abstract Images.Ji Xu, Noha Mohsen Zommara, Kajornvut Ounjai, Muneyoshi Takahashi, Shunsuke Kobayashi, Tetsuya Matsuda & Johan Lauwereyns - 2020 - Frontiers in Psychology 11.
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  • Evaluative Processing of Food Images: A Conditional Role for Viewing in Preference Formation.Alexandra Wolf, Kajornvut Ounjai, Muneyoshi Takahashi, Shunsuke Kobayashi, Tetsuya Matsuda & Johan Lauwereyns - 2018 - Frontiers in Psychology 9:363543.
    Previous research suggested a role of gaze in preference formation, not merely as an expression of preference, but also as a causal influence. According to the gaze cascade hypothesis, the longer subjects look at an item, the more likely they are to develop a preference for it. However, to date the connection between viewing and liking has been investigated predominately with self-paced viewing conditions in which the subjects were required to select certain items from simultaneously presented stimuli on the basis (...)
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  • Evaluative Processing of Food Images: Longer Viewing for Indecisive Preference Formation.Alexandra Wolf, Kajornvut Ounjai, Muneyoshi Takahashi, Shunsuke Kobayashi, Tetsuya Matsuda & Johan Lauwereyns - 2019 - Frontiers in Psychology 10.
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  • Recognizing Decision-Making Using Eye Movement: A Case Study With Children.Juan-Carlos Rojas, Javier Marín-Morales, Jose Manuel Ausín Azofra & Manuel Contero - 2020 - Frontiers in Psychology 11:570470.
    The use of visual attention for evaluating consumer behavior has become a relevant field in recent years, allowing researchers to understand the decision-making processes beyond classical self-reports. In our research, we focused on using eye-tracking as a method to understand consumer preferences in children. Twenty-eight subjects with ages between seven and twelve years participated in the experiment. Participants were involved in two consecutive phases. The initial phase consisted of the visualization of a set of stimuli for decision-making in an eight-position (...)
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