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  1. Coercive persuasion in the rebranding Nigeria campaign discourse.Adeyemi Adegoju - 2023 - Critical Discourse Studies 20 (1):36-52.
    ABSTRACT This article examines the discursive practices of coercive persuasion deployed by Nigeria’s Minister of Information and Communications to justify the rebranding Nigeria campaign as a policy designed for value reorientation of the citizenry in the wake of the country’s image crisis both domestically and internationally. Sampling data from select addresses and interviews of the country’s chief image maker during the campaign, the study analyses some discourse structures and strategies in the public discourse, drawing theoretical insights from van Dijk’s Critical (...)
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