This article aims at clarifying some critical, yet under-explored, conceptual issues of social representations from a dialogical perspective. The article recasts the notion of social representations as a sensitising, rather than a definitive, concept, based on the distinction between dialogical and monological epistemologies. It is argued that the introduction of the concept of themata into the theory suggests the dialogical interdependence between common thinking and social morphology, between the genesis and structure of social representations, and between implicit underlying themata and (...) their pragmatic manifestations in structuring social representations. At the same time, the concept of themata implies that a social representation may be, at one and the same time, shared and communicated in hegemonic, emancipated and polemical ways in a complementary manner. These three ways of “sharing” are dialogically interrelated to each other. (shrink)

This paper focuses on the concept of the reified and consensual universes in the theory of social representations, and the relationship between them. Having examined the different ways in which Moscovici discusses this concept, and the different ways in which these discussions have been interpreted, I will suggest that many of the criticisms levelled at this facet of social representations theory appear somewhat misplaced. However, it does seem that some aspects of the concept of the consensual and the reified universes (...) are rather under-developed within the theory as a whole. It will be suggested that the recent addition of the notion of the representational project to the theory of social representations goes some way towards addressing some of these emergent issues, most notably with regards to the relationship between knowledges from different spheres. As an example, the area of representations of health and illness will be considered: drawing on work that takes the perspective of the sociology of scientific knowledge, it will be suggested that the theory of social representations needs to make the possibility of a bi-directional relationship between knowledge from the fields of scientific and common sense understanding more explicit. (shrink)