Humans have become increasingly datafied with the use of digital technologies that generate information with and about their bodies and everyday lives. The onto-epistemological dimensions of human–data assemblages and their relationship to bodies and selves have yet to be thoroughly theorised. In this essay, I draw on key perspectives espoused in feminist materialism, vital materialism and the anthropology of material culture to examine the ways in which these assemblages operate as part of knowing, perceiving and sensing human bodies. I draw (...) particularly on scholarship that employs organic metaphors and concepts of vitality, growth, making, articulation, composition and decomposition. I show how these metaphors and concepts relate to and build on each other, and how they can be applied to think through humans’ encounters with their digital data. I argue that these theoretical perspectives work to highlight the material and embodied dimensions of human–data assemblages as they grow and are enacted, articulated and incorporated into everyday lives. (shrink)

Amongst other methods, political campaigns employ microtargeting, a specific technique used to address the individual voter. In the US, microtargeting relies on a broad set of collected data about the individual. However, due to the unavailability of comparable data in Germany, the practice of microtargeting is far more challenging. Citizens in Germany widely treat social media platforms as a means for political debate. The digital traces they leave through their interactions provide a rich information pool, which can create the necessary (...) conditions for political microtargeting following appropriate algorithmic processing. More specifically, data mining techniques enable information gathering about a people's general opinion, party preferences and other non-political characteristics. Through the application of data-intensive algorithms, it is possible to cluster users in respect of common attributes, and through profiling identify whom and how to influence. Applying machine learning algorithms, this paper explores the possibility to identify micro groups of users, which can potentially be targeted with special campaign messages, and how this approach can be expanded to large parts of the electorate. Lastly, based on these technical capabilities, we discuss the ethical and political implications for the German political system. (shrink)

This article seeks to address current debates comparing polls and opinion mining as empirically based figuration models of public opinion in the light of in-depth intellectual debates on the role and nature of public opinion that began after the French Revolution and the controversy over public opinion spurred by the invention of polls. Issues of historical quantification and re-conceptualisation of public opinion are addressed in four parts. The first summarises the history of the rise and fall of the concept of (...) public opinion. The second re-examines the key controversies in the debates on the theoretical, empirical and social implications and consequences of the invention of polling. The third part scrutinises the datafication of public opinion that started with polling industry and continues in the age of big data and data mining. The final section discusses the controversial potentials of opinion-mining technology and suggests ways in which social scientists could critically respond to the big data and opinion-mining challenges in order to reintegrate the ideas of publicness, the public and public sphere into public opinion research. (shrink)

Social media offers an attractive site for Big Data research. Access to big social media data, however, is controlled by companies that privilege corporate, governmental, and private research firms. Additionally, Institutional Review Boards’ regulative practices and slow adaptation to emerging ethical dilemmas in online contexts creates challenges for Big Data researchers. We examine these challenges in the context of a feminist qualitative Big Data analysis of the hashtag event #WhyIStayed. We argue power, context, and subjugated knowledges must each be central (...) considerations in conducting Big Data social media research. In doing so, this paper offers a feminist practice of holistic reflexivity in order to help social media researchers navigate and negotiate this terrain. (shrink)

This article explores some of the concerns which are being raised about algorithms with recourse to Habermas’s theory of communicative action. The intention is not to undertake an empirical examination of ‘algorithms’ or their consequences but to connect critical theory to some contemporary concerns regarding digital cultures. Habermas’s ‘colonization of life-worlds’ thesis gives theoretical expression to two different trends which underlie many current criticisms of the insidious influence of digital algorithms: the privatization of communication, and the particularization of knowledge and (...) experience. Habermas’s social theory therefore offers a useful framework for exploring some of the normative and political problems that are attributed to ‘algorithmic culture’ and ‘big data’. (shrink)

Large amounts of personal data are generated through young people’s engagements with mobile media, with these data increasingly used by advertisers, content developers and other third parties to profile, predict and position individuals. This has prompted growing concerns over the ability of mobile media users to develop informed stances towards how and why their data is being used, i.e. to build ‘conscious’ and/or ‘resistant’ forms of ‘data agency’. This paper explores ways of developing the critical consciousness and resistant practices of (...) young mobile media users towards personal data. Drawing on research with 27 young people, the paper describes efforts to make representations of third party use of personal data openly available as a basis from which to develop data-savvy tactics and strategies. The results of these interventions – while only partially successful – offer valuable insights into the technical, social and cultural issues that shape young people’s engagement with personal data. The paper concludes by considering how concerns over data agency might be better aligned with the realities of young people’s mobile media use. (shrink)

Making publics visible through digital traces has recently generated interest by practitioners of public engagement and scholars within the field of digital methods. This paper presents an experiment in moving such methods into critical proximity with political practice and discusses how digital visualizations of topical debates become appropriated by actors and hardwired into existing ecologies of publics and politics. Through an experiment in rendering a specific data-public visible, it shows how the interplay between diverse conceptions of the public as well (...) as the specific platforms and data invoked, resulted in a situated affordance-space that allowed specific renderings take shape, while disadvantaging others. Furthermore, it argues that several accepted tropes in the literatures of digital methods ended up being problematic guidelines in this space. Among these is the prescription to shown heterogeneity by pushing back at established media logics. (shrink)

The paper explores the potential and limitations of big data for researching racism on social media. Informed by critical data studies and critical race studies, the paper discusses challenges of doing big data research and the problems of the so called ‘white method’. The paper introduces the following three types of approach, each with a different epistemological basis for researching racism in digital context: 1) using big data analytics to point out the dominant power relations and the dynamics of racist (...) discourse, 2) complementing big data with qualitative research and 3) revealing new logics of racism in datafied context. The paper contributes to critical data and critical race studies by enhancing the understanding of the possibilities and limitations of big data research. This study also highlights the importance of contextualisation and mixed methods for achieving a more nuanced comprehension of racism and discrimination on social media and in large datasets. (shrink)

Our article examines how journalistic reports and online comments have made sense of computational politics. It treats the discourse around data-driven campaigns as its object of analysis and codifies four main perspectives that have structured the debates about the use of large data sets and data analytics in elections. We study American, British, and German sources on the 2016 United States presidential election, the 2017 United Kingdom general election, and the 2017 German federal election. There, groups of speakers maneuvered between (...) enthusiastic, skeptical, agnostic, or admonitory stances and so cannot be clearly mapped onto these four discursive positions. Coming along with the inconsistent accounts, public sensemaking was marked by an atmosphere of speculation about the substance and effects of computational politics. We conclude that this equivocality helped journalists and commentators to sideline prior reporting on the issue in order to repeatedly rediscover the practices they had already covered. (shrink)

Recent work on Big Data and analytics reveals a tension between analyzing the role of emerging objects and processes in existing systems and using those same objects and processes to create new and purposeful forms of action. While the field of science and technology studies has had considerable success in pursuing the former goal, as Halford and Savage argue, there is an ongoing need to discover or invent ways to “do Big Data analytics differently.” In this commentary, I suggest that (...) attempts to produce new ways of working with Big Data and analytics might be hindered by how science and technology studies-influenced scholars have conceptualized assemblages. While these scholars have foregrounded objects’ relations within existing assemblages, new materialist philosophers draw attention to properties of objects that transcend those relations and might indicate opportunities for more creative or generative uses of Big Data and analytics. (shrink)

This paper explores the embedding of data producing technologies in people's everyday lives and practices. It traces how repeated encounters with digital data operate to naturalise these entities, while often blindsiding their agentive properties and the ways they get implicated in processes of exploitation and governance. I propose and develop the notion of ‘data doxa’ to conceptualise the way in which digital data – and the devices and platforms that stage data – have come to be perceived in Western societies (...) as normal, necessary and enabling. The ‘data doxa’ concept also accentuates the enculturation of many individuals into a data sharing habitus which frames digital technologies in simplistic terms as panaceas for the problems associated with contemporary life, figures of progress and convenience, and mediums of knowledge, pleasure and identity. I suggest that three types of data-based relations contribute to the formation of this doxic sensibility: fetishisation, habit and enchantment. Each of these relations come to mediate public understandings of digital devices and the data they generate, obscuring the multifaceted nature and hidden depths of data and their propensity to double up as technologies of exposure and discipline. As a result of this situation, imaginative educational programs and revamped regulatory frameworks are urgently needed to inform individuals about the contribution of data to the leveraging of value and power in today's digital economies, but also to protect them from experiencing data-based harms. (shrink)

In this paper, we discuss the development and piloting of a new methodology for illuminating the socio-material constitution of data objects and flows as data move between different sites of practice. The data journeys approach contributes to the development of critical, qualitative methodologies that can address the geographic and temporal scale of emerging knowledge infrastructures, and capture the ‘life of data’ from their initial generation through to re-use in different contexts. We discuss the theoretical development of the data journeys methodology (...) and the application of the approach on a project examining meteorological data on their journey from initial production through to being re-used in climate science and financial markets. We then discuss three key conceptual findings from this project about: the socio-material constitution of digital data objects, ‘friction’ in the movement of data through space and time and the mutability of digital data as a material property that contributes to driving the movement of data between different sites of practice. (shrink)