ABSTRACT Although basic values have been linked with unethical attitudes and behavior in non-sport contexts, their association with doping in sport has yet to be established. We examined the relationships between basic values and doping likelihood. College athletes rated the importance of basic values using the Portrait Values Questionnaire Revised and indicated their likelihood of doping in a hypothetical scenario. In terms of basic value dimensions, self-enhancement values were positively related to doping likelihood, openness to change values were unrelated to (...) doping likelihood, and self-transcendence and conservation values were negatively related to doping likelihood. In terms of the values categories, the values-doping relationship was best characterized by an unethicality pattern of coefficients. In conclusion, the current evidence extends the values-unethicality relationship to the context of sport and confirms that doping resembles other forms of unethical behavior. (shrink)