Summary Scrutinizing the main activities of the Sociedad Astronómica de Barcelona (SAB), a scientific society that was founded in 1910 and lasted until 1921, this paper analyses how and why its members disseminated astronomy to society at large. Inspired by Camille Flammarion (1842–1925), and with a strong amateur character, the programme of the SAB raised interest among academic scientists, politicians, priests, navy officers, educated audiences, and positivist anticlerical writers. It rapidly conquered the public sphere through well-attended lectures, exhibitions, observations, and (...) publications. In the context of an industrial city, which at that time was suffering serious social tensions, the popularization of astronomy transcended social and cultural boundaries. It created common ground between expert and lay knowledge, science and art, the ‘natural’ and the ‘social’, and between science and religion. In addition, it was considered as one of the only possible ways to raise the scientific level of a country such as Spain, which at that time perceived itself as peripheral, even backward, in terms of mainstream innovations in science and technology. (shrink)

After having distinguished the two main contexts for the transmission of knowledge – the esoteric and exoteric – the paper offers a systematic comparison between scientific and popular science texts in terms of inventio, dispositio and elocutio. The popular science texts tend to present knowledge in anthropocentric terms, showing the relevance of the message to the recipients’ everyday lives. They turn out to be shorter than genuine scientific texts, and this is achieved, in part, by eliminating information about the methodologies (...) used. The user-friendly vocabulary offers the audience a sense of familiarity with the presented topic, which is, however, different from in-depth specialist knowledge. (shrink)

This paper examines public meetings in the Netherlands where experts and officials interact with local residents on the human health effects of livestock farming. Using Conversation Analysis, we reveal a ‘weapon of the weak’: a practice by which the residents resist experts’ head start in information meetings. It is shown how residents draw on the given question-answer format to challenge experts and pursue an admission of, for example, methodological shortcomings. We show how the residents’ first question functions as a ‘foot-in-the-door’, (...) providing them with a strong basis for skepticism. By systematically challenging the expert responses, the residents exploit the interaction’s sequential organization, with the effect that the goal becomes them being convinced rather than being informed. Consequently, the withholding of consent becomes the residents’ ‘weapon’. Finally, we argue that in an age where expertise is increasingly contested, it is crucial to understand how, and to what end, this contestation may occur. (shrink)

Popular science writing has received increasing interest, especially in its relation to professional science. I extend the current scholarly focus from the nineteenth to the twentieth century by providing a microhistory of the early popular writings of evolutionary biologist John Maynard Smith. Linking them to the state of evolutionary biology as a professional science as well as Maynard Smith’s own professional standing, I examine the interplay between author, text and audiences. In particular, I focus on Maynard Smith’s book The Theory (...) of Evolution and show how he used it to both promote neo-Darwinism and advocate the utility of mathematics in biology. Following in the footsteps of Charles Darwin and David Lack, Maynard Smith was a science communicator blurring the lines between genres and audiences while contributing to ongoing discussions within and on the profession of evolutionary biology around the Darwin-Wallace centenary. (shrink)

This article discusses the results of an investigation on discourse representation in a corpus of 34 million words constituted by texts in Brazilian Portuguese from two different genres: the research article and the science popularization article. Drawing on a systemic functional grammar perspective of language and pursuing a probabilistic approach, it focuses on the realization of lexicogrammatical systems of direct discourse representation as enacting interpersonal and social relationships. It is argued that the citation practices employed by writers in the genres (...) studied negotiate discursive distance and are influenced by the status culturally and historically ascribed to scientific knowledge. (shrink)

The article includes a discussion of two models which describe contemporary communication processes in journalism: agenda-setting and news value, indicating the need to expand their research tools to include qualitative methods, and merging the analyses of the reception and the message. It also includes indications as to the possibility, or even the social relevance, of the methods for applying those research perspectives to analysing journalism popularising science. Later, I present the results of an analysis of the content of a sample (...) of 500 most read popular science texts available on the New Scientist website. I demonstrate which thematic areas were valued by the readers, and what values are most commonly applied. Further, upon applying a filter in the form of surveys regarding reader preferences, I discuss the main linguistic devices utilised for controlling readers’ attention. The shaping of the hierarchy of importance of items of news is the result of a dynamic interaction between the thematic priorities and discursive strategies of imposing elite representations of science within media agenda, and the means of negotiating order and values of specific content, which are correlated with readers’ preferences, both in terms of the content and the form of providing popular scientific information. (shrink)

Science communication in online media is a discursive domain where science-related content is often expressed through styles characteristic of popular journalism. This article aims to characterize some dominant stylistic patterns in magazine articles devoted to environmental issues by identifying the devices used to enhance newsworthiness, given the fact that for some readers environmental topics may no longer seem engaging. The analytic perspective is an adaptation of the newsworthiness framework that has been applied in news discourse studies. The material is a (...) sample of the 38 most-read environment-oriented articles in the online version of the international science magazine New Scientist collected between late 2013 and late 2014. The articles are analysed qualitatively to show the instantiations of such newsworthiness criteria as novelty and superlativeness, timeliness and impact, negativity and positivity as well as other strategies aimed at engaging the readers: rationalization and speculation, direct address and conversational style. The analysis reveals how, in this case study, science communication is turned into infotainment and considers the implications of this discursive shift for the public understanding of environmental science. (shrink)

The concept of “critical science literacy” advanced by Susanna Priest is significant to how citizens approach scientific knowledge, but the concept is also relevant to undergraduate students majoring in the sciences, who are not necessarily becoming “critically literate” in their own disciplines. That is, future scientists are not learning how arguments are structured, meaning is made, and facts are agreed upon—specifically through communicative practices—both within and outside of the scientific community. This gap in the curriculum can be addressed through collaborative (...) efforts between rhetoricians and sociologists of science. Drawing from three major disciplinary traditions—writing studies, the rhetoric of science, and science communication—this article posits that a pedagogical intervention is necessary to improve science communication with nonexpert publics. A science writing and communication course that is grounded in the rhetoric of science and that also has sociological, philosophical, and historical components can provide science students with a critical awareness of how their discipline operates in society and teach them how to become more responsible and effective communicators. (shrink)

Previous research has demonstrated that judicial instructions are not well understood by jurors tasked with returning informative verdicts, and explanatory strategies can facilitate juror’s comprehension of law-related contents. Unlike a great deal of research on legal-lay interactions in a jury trial, most of which is based on English-language materials, the present article uncovers how Russian judges communicate law-related information to the jury. The study was motivated by the lack of guidance on interactions with the jury and the challenges faced by (...) the latter in attempting to understand technical concepts. Through quantitative and qualitative analyses of 18 jury instructions, the paper demonstrates that Russian judges work toward the achievement of a goal of recontextualizing law-related information and making legal concepts comprehensible to a lay audience using a wide repertoire of popularization tools, including definitions, descriptions, illustrations, paraphrases and metaphors. (shrink)