The origin of memories is thought to be found in sensory perception. This conception is central to how the memory sciences characterize encoding. This paper considers how novel memory traces can be formed independently of external sensory inputs. I present a case study in which memory traces are created without sensory perception using a technique I call optogenetic memory implantation. Comparing this artificial process with normal memory encoding, I consider its implications for rethinking the causal chain that leads to remembering.